AJM Mobile Solutions · Web development
A website you can
keep moving.
Good websites make room for change. Start with clear content, a considered structure and an easier way to keep everyday information up to date.
Explore website developmentA practical starting point for your next website.
The idea behind AJM
Your website should work
with the way you work.
AJM Mobile Solutions is built around a straightforward website-development idea: everyday content changes should not require starting over. A useful site separates the information you update from the design decisions that keep the whole experience coherent.
Read about the approach ↗Start with the content
What will change
after launch?
An opening time, a new service description, a photograph or an answer to a common question. Identifying those changes early helps you decide what should be editable and who should be responsible for it.
- Information
- Names, descriptions and practical details that need a clear owner.
- Structure
- Pages and links that help a visitor find a useful next step.
- Presentation
- A consistent visual system that keeps new content readable.
Website development
One clear purpose.
A considered set of pages.
Before choosing a platform, decide what someone needs to understand or do on the site. A small, well-organised website can be more useful than a long list of pages with no clear role.
Explore how content, navigation, responsive layouts and maintenance responsibilities fit into a website brief.
Explore the scope ↗A practical sequence
Think it through before
you build it out.
- 01
Describe the visitor
What brings them here, and what would make their visit useful?
- 02
Give each page a job
Choose the information, evidence and next step that belong together.
- 03
Plan the everyday changes
Decide who can edit content and how changes will be checked.
- 04
Keep reviewing
Revisit information when the organisation changes, not only when the design feels old.
From the blog
A small-business website
content maintenance checklist.
A repeatable way to review your pages, images and links without turning every update into a redesign.
Read the guide ↗Make a useful start
Put the next version
into words.
Write down what your site needs to explain, what changes most often and where visitors currently get stuck. A clear brief is useful whatever platform you choose.
Prepare your website brief ↗